First thing to understand when promoting or trying to make a game visible is that even the smallest thing matters.
Also, you have to define your game in a way understandable not just for your head, so you have to put everything as much straightforward as possible. Few words: “superbrothers meet monster hunter and zelda”. Also, you need criteria to make the project interesting. I think hat our are the same that I will need to evaluate the project:
– strong art direction
– gameplay elements taken from consolidated genre of games
-strictly tries to stay inside a genre: the more it fits a genre (for us, action rpg), the more you will find a specific target audience and they will start interesting on the project
posting on twitter an image using the hashtag gamedev or indiedev helps it spreading around, and doing that on saturday using the hashtag screenshotsaturday can help even more, We got featured on this page!
http://indiegames.ch/screenshot-samstag-2-august-2014/
Also, you have to put your project into more websites possibles for indie. Right now I opened a steam greenlight draft page for the game
http://steamcommunity.com/sharedfiles/filedetails/?id=295749938
and I’m plannin, when the trailer and demo will be available, to go with more websites such as indiedb, epocu or indiecade. We’ll see later!
Meanwhile an italian website for videogames has written an article about the project!
http://www.games969.com/2014/08/04/hunter-s-tale-nuove-informazioni-sul-progetto/
Working on promoting the game is keeping me busy for entire days, got to get back to graphics now!